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      <title>Branding - agorah.webnode.com</title>
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      <pubDate>Thu, 06 Nov 2008 19:45:00 +0100</pubDate>
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         <title>What is Branding, and Why Do I Need It?</title>
         <link>http://agorah.webnode.com/news/what-is-branding-and-why-do-i-need-it/</link>
         <description><![CDATA[by:                  Melissa Werkenthin

The most valuable asset a company has is its Brand. You may laugh, but without an established brand or corporate identity you will have to work ten times harder and spend twice as much money to reach the same level of results as your competitor with a strong Brand.
A prime example is Nike. Who does not know the "swoosh" Nike logo which appears on everything from running socks to bathing suits. Nike purposely positioned their Brand in various sporting...]]></description>
         <pubDate>Thu, 06 Nov 2008 19:45:00 +0100</pubDate>
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         <title>What is Branding and Why Do You Want It?</title>
         <link>http://agorah.webnode.com/news/what-is-branding-and-why-do-you-want-it/</link>
         <description><![CDATA[by:                  Susan Dunn, Internet Marketing Coach
Talking about branding is like talking about leadership. There are coaches and courses which purport to “teach” leadership, but as we all sense – that’s why we want so badly to learn it – leadership comes from character and inner qualities. It’s an extension of beliefs and values the person holds and then acts out in their life, an integral part of their personality. You can’t pick up “character” in a seminar. It comes from years of...]]></description>
         <pubDate>Thu, 06 Nov 2008 19:45:00 +0100</pubDate>
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         <category>Branding</category>
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         <title>Why branding is more than a pretty logo</title>
         <link>http://agorah.webnode.com/news/why-branding-is-more-than-a-pretty-logo/</link>
         <description><![CDATA[
    
        
            
            by:                  Ryan Dickinson
            
        
        
            
            Your brand is so much more than that cool little swoosh logo the graphic designer developed for you
            Remember the dot com boom? Every new company seemed to have some variation of a little ellipse logo and a bold font. It became very difficult to tell them apart.
            This was a product of rushing to market. There was so much insanity surrounding...]]></description>
         <pubDate>Thu, 06 Nov 2008 19:45:00 +0100</pubDate>
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         <category>Branding</category>
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         <title>Think Beyond Today and Start Branding Your Future</title>
         <link>http://agorah.webnode.com/news/think-beyond-today-and-start-branding-your-future/</link>
         <description><![CDATA[by:                  Raymond Johnston Jr
One of the subjects that has been thrown around 
a lot lately is branding. I guess it is something
that I have done for years without realizing it.
Yet once I really started thinking about it, I
realized that it is something too many people
spend no time or money doing.

The large companies spend millions doing nothing
but getting their name in front of customers.
I have not had a television in years but the
normal routine of people has probably not...]]></description>
         <pubDate>Thu, 06 Nov 2008 19:44:00 +0100</pubDate>
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         <category>Branding</category>
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         <title>Use Your E-mail Address As a Branding Tool</title>
         <link>http://agorah.webnode.com/news/use-your-e-mail-address-as-a-branding-tool/</link>
         <description><![CDATA[by:                  Wanda Losko
Even before you launch your website, you can (and should) begin
to use your domain name. Why? Because it is the worlds cheapest
advertising tool and an excellent way to brand your business. 
How? By using your domain name in your email address and in your 
signature file. 

If your email address reads yourname@aol.com or you@bell.com - 
you are branding the name of your Internet Service Provider. Why
should you do it? Your ISP doesn't pay you for it. Indeed, you...]]></description>
         <pubDate>Thu, 06 Nov 2008 19:44:00 +0100</pubDate>
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         <category>Branding</category>
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         <title>The Art of Self Branding</title>
         <link>http://agorah.webnode.com/news/the-art-of-self-branding/</link>
         <description><![CDATA[by:                  Catherine Kaputa

How executives, salespeople and professional of all types can use personal branding to be more effective and successful.
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.
The Power of a Self Brand
By Catherine Kaputa
Today, branding isn't just for companies, Hollywood celebrities, or highly-paid athletes. People in all walks of life are...]]></description>
         <pubDate>Thu, 06 Nov 2008 19:43:00 +0100</pubDate>
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         <category>Branding</category>
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         <title>The Art of Successful Branding</title>
         <link>http://agorah.webnode.com/news/the-art-of-successful-branding/</link>
         <description><![CDATA[by:                  Dina Giolitto
 Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less important to the small business owner. Your Brand is your identity; it’s every single puzzle piece, fitted into the big picture of your company. From your name and logo to your business philosophy and corporate mission; from your advertising campaign message to your design elements;...]]></description>
         <pubDate>Thu, 06 Nov 2008 19:43:00 +0100</pubDate>
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         <category>Branding</category>
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         <title>Stop Branding Your Products and Start Branding Yourself!</title>
         <link>http://agorah.webnode.com/news/stop-branding-your-products-and-start-branding-yourself/</link>
         <description><![CDATA[by:                  Wild Bill Montgomery
Branding has power. Real power. A power that you can
measure. But for those of us who have the dream of
creating our own Internet Empire from our home cubicle
or kitchen table, the Real Branding Power comes not
from branding your business or product, but from
Branding Yourself! Branding "You" (a phrase borrowed
from Rick Beneteau) is a power that you can't afford
not to understand and use.

"Branding Yourself" is the application of certain
techniques...]]></description>
         <pubDate>Thu, 06 Nov 2008 19:42:00 +0100</pubDate>
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         <category>Branding</category>
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         <title>Tales of the Touareg and other adventures in branding</title>
         <link>http://agorah.webnode.com/news/tales-of-the-touareg-and-other-adventures-in-branding/</link>
         <description><![CDATA[by:                  Charles Warnock
You’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winner’s circle, year after year. Everyone knows the touchstones of branding – creating value, consistency, visibility and loyalty. However, like auto racing, these fundamentals are easy to talk about, but a little more challenging to execute. Nearly anyone can steer a car...]]></description>
         <pubDate>Thu, 06 Nov 2008 19:42:00 +0100</pubDate>
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         <category>Branding</category>
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         <title>the 4C's of Branding</title>
         <link>http://agorah.webnode.com/news/the-4cs-of-branding/</link>
         <description><![CDATA[by:                  Michelle Casto
 The 4 C’s of Personal Branding
By Michelle L. Casto, M.Ed.

Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name recognition, can charge higher fees, get to choose who you work with, and can handle economic changes and challenges with greater ease. In addition, a strong brand demonstrates the four C’s of branding: Clarity, Competence,...]]></description>
         <pubDate>Thu, 06 Nov 2008 19:42:00 +0100</pubDate>
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